I will be using the means of advertising via Web (Facebook/Twitter linking to a microsite), Outdoor Guerilla Advertising.
I want my website to have a look and feel similar to that of these websites:
http://www.projectvino.com.au/?sessid=7d47ce0ef41fded94a050f6fb32604a8
http://belvedereinc.net/
I also want to create a solely Type-based animation explaining the concept behind Carrotmob and how it works.
Something like this:
